Our Process
At Sikono, our process is rooted in understanding who you are and what you aim to achieve. We believe that every business has a unique story, and our job is to amplify that story through tailored SEO strategies.
We start by deeply immersing ourselves in your brand, goals, and market landscape. From there, we craft a strategy that not only boosts your online presence but also resonates with your target audience. While our process is planned our approach is fluid, evolving with your business to ensure long-term success. We’re here to guide you every step of the way, making sure your voice is heard in the digital world.
Comprehensive Initial Audit
Every SEO campaign begins with a thorough audit of your website and Google Maps business profile. We assess your current digital landscape, review existing content, and identify opportunities for improvement, setting the foundation for a scalable site architecture.
Strategic Keyword Research
Effective keyword research starts with a deep understanding of your business, products, and it’s position in the marketplace. After gaining this insight, we use advanced tools to identify the most impactful keywords that will drive targeted traffic.
In-Depth Competitor Analysis
Understanding your competition is crucial to outperforming them. We conduct a comprehensive analysis of your competitors, providing you with a clear view of the landscape and identifying strategies to gain an edge.
Tailored Content Creation
Content is essential for SEO success, and we approach it with both creativity and strategy, aligning with your brand’s voice. After identifying target keywords and analysing the competition, we develop content and pages tailored to improve your search visibility and connect with your audience.
On-Page SEO Optimisation
On-page optimisation is key to your SEO performance. We fine-tune your site’s elements, including metadata, images, internal linking, and overall structure, to improve load speed and usability. This ensures your site is not only user-friendly but also ranks well in search engines.
Ethical Building of Backlinks
Building a strong backlink profile is essential for improving your search rankings. We begin by auditing your existing links and disavowing any harmful ones. Next, we implement a white-hat link-building strategy to enhance your site’s authority and boost visibility in search engines.
Google Maps Optimisation
We regularly optimise your Google Maps Business Profile, ensuring your business ranks higher in local searches. This ongoing optimisation includes tracking and improving your profile’s performance, helping you connect with more local customers.
Detailed Reporting & Tracking
We believe in delivering clear and measurable results. Each month, we provide detailed reports tracking your keyword rankings, organic visibility, and overall website performance. This ongoing analysis allows us to refine your SEO strategy, ensuring that your investment yields results.
Strategic Review and Refresh
At Sikono, we prioritise ongoing alignment with your business goals. We regularly review your SEO progress and results, realigning our strategy as needed to ensure it continues to deliver optimal outcomes in line with your evolving needs.