What is SEO?

SEO, or Search Engine Optimisation, is the process of enhancing your website’s visibility in search engine results pages (SERPs). By optimising technical elements, content, and user experience, SEO helps your website rank higher for relevant keywords. With 93% of online experiences starting with a search engine, SEO is essential for driving organic traffic and increasing your online presence.

How do Google Ads (Pay-Per-Click) and organic traffic differ?

Google Ads (PPC) delivers immediate visibility by placing your business at the top of search results for specific keywords. However, this visibility ends when your ad budget is exhausted. Organic traffic, generated through SEO, builds over time and provides sustained visibility without ongoing costs. While PPC is great for quick results, SEO offers long-term value.

How does SEO work?

SEO involves a combination of on-page and off-page strategies to improve your website’s visibility in search engines. On-page SEO includes optimising content, meta tags, header tags, internal linking, and ensuring your website is mobile-friendly and fast-loading. It also involves using relevant keywords naturally and enhancing user experience. Off-page SEO focuses on building high-quality backlinks from reputable sites, social media marketing, guest blogging, and local directory listings. Together, these strategies increase your website’s authority and drive more organic traffic.

What is Local SEO?

Local SEO focuses on improving your visibility in geographically relevant searches. This is crucial for businesses targeting local customers. With 46% of all Google searches seeking local information, optimising your Google Maps Business Profile and content for local keywords helps attract nearby customers and drives foot traffic to your location.

How much does SEO cost?

At Sikono, our SEO services start at $1,000 per month, with costs scaling based on your goals, project needs, and the competitiveness of your target keywords. Investing in SEO is critical, as search engines drive 300% more traffic to websites than social media, making it a cost-effective strategy for generating leads. See more on our pricing.

What is the minimum term length for an SEO agreement?

Given that SEO takes time to deliver meaningful results, Sikono requires a minimum commitment of three months to establish a strong foundation. After this period, agreements can be extended to six or 12 months, depending on your specific goals and ongoing needs.

Are Sikono’s contracts lock-in contracts?

While we require a minimum of three months to start, beyond that you have the flexibility to cancel with 30 days notice. We believe in earning your business through results, not through binding agreements.

How long does SEO take to work?

SEO is an ongoing process with no set timeline. Results can vary depending on website age, existing backlinks, and competition. While some improvements may be seen in a few months, significant results typically take 6 to 12 months or more of consistent effort. Investing in SEO is a long-term strategy for sustainable growth.

How do you track progress and rankings?

We use advanced SEO tracking software and Google Analytics to monitor your rankings, traffic, and other key metrics. Reports are generated monthly, providing insights into your campaign’s performance.

Can SEO improve my website’s conversion rate?

Yes, by driving targeted traffic and improving user experience, SEO can significantly increase your website’s conversion rate. Effective SEO not only brings visitors to your site but also ensures they find what they’re looking for, leading to higher conversions.

How does Sikono stay up-to-date with Google algorithm changes?

We continuously monitor and adapt to the latest Google algorithm updates to ensure your website maintains its ranking and performance. Staying informed on these changes allows us to tweak your SEO strategy as needed, keeping your site competitive.

What types of businesses benefit most from SEO?

Any business with an online presence can benefit from SEO, especially those looking to increase visibility, drive traffic, and grow online sales. Whether you’re a small local business or a large enterprise, SEO is key to staying competitive in today’s digital landscape.

How do you choose the right keywords for my business?

We use advanced keyword research tools and data analysis to identify high-impact keywords that align with your business goals and target audience. By focusing on the right keywords, we help you attract qualified traffic that is more likely to convert into customers.

What is the difference between on-page and off-page SEO?

On-page SEO involves optimising elements on your website, such as content, meta tags, and internal links. Off-page SEO focuses on external factors like backlinks and social signals that influence your site’s authority and ranking. Both are essential for a comprehensive SEO strategy.

How do you measure the success of local SEO?

We track local search rankings, Google Maps visibility, and increases in foot traffic to measure the success of local SEO efforts. These metrics help us understand your performance in local searches and identify opportunities for further optimisation.

Can Sikono help with content creation for SEO?

Yes, we offer comprehensive content creation services that align with your SEO strategy, including blog posts, articles, and web page content. Quality content is crucial for improving search rankings and engaging your audience.

What role does technical SEO play in my website’s success?

Technical SEO ensures your website is easily crawled and indexed by search engines, improving site speed, mobile responsiveness, and overall user experience. These factors and more are critical for maintaining and improving your search engine rankings.

How does Sikono handle link building?

We employ ethical, white-hat link-building strategies that focus on acquiring high-quality, relevant backlinks to boost your site’s authority and rankings. This approach helps your website gain credibility and improve its position in search engine results.

How can I measure ROI from SEO services?

We use our advanced tools and Google Analytics and Google Search Console to measure the return on investment (ROI) of your SEO campaign. By tracking traffic patterns and organic conversions we provide clear insights into how SEO is impacting your bottom line.

Is Sikono the cheapest SEO agency?

No, we are not the cheapest, but we’re also not the most expensive. At Sikono, we focus on quality over quantity, working with a select number of clients to deliver exceptional results. We price our services fairly and competitively, based on the work required to help your business thrive.

Can you guarantee a #1 ranking on Google?

No one can guarantee a #1 ranking, but at Sikono, we’ll work tirelessly to get your business as high as possible in the search results. Our strategies focus on driving real, qualified leads by targeting the most relevant and lucrative keywords for your business. We’re committed to maximising your ROI, not just boosting vanity metrics. Our approach is transparent, ethical, and driven by your long-term success.

How many keywords can Sikono target?

We can target as many keywords as you need, but our focus is on quality, not quantity. During our initial audit, we’ll analyse your current data, competitors, and market trends to identify the most valuable keywords for your business. Our goal is to rank for keywords that will generate meaningful traffic and conversions, rather than chasing high-volume terms that don’t translate into real business growth. Sikono targets what matters most for your success.