SEO (Search Engine Optimisation) is the strategic process of optimising your website to rank higher on Google.

This ensures your business appears at the top when potential customers search for products or services like yours, giving you a competitive edge online.

Organic (unpaid) results also increase consumer trust, with searchers being 10-20X more likely to avoid paid ads and click on organic SEO results.

SEO is essential if you want your target audience to find your products or services through online searches.

Whether you’re a local business looking to attract nearby customers or an e-commerce store seeking global reach, SEO helps make your website more discoverable.

SEO drives traffic, boosts brand awareness, and ultimately, increases sales. Without SEO, your competitors will outperform you in organic search results.

SEO works by optimising your website so that search engines like Google can better understand and rank it for relevant search queries.

This includes using specific keywords, creating high-quality content, building backlinks from reputable websites, and ensuring your site is technically sound.

Effective SEO aligns your site with Google's algorithms, increasing your chances of ranking higher for relevant searches over time.

SEO and PPC (Pay-Per-Click) are two different approaches to increasing your website’s visibility.

SEO focuses on improving your organic (non-paid) search rankings through content, technical optimisations, and link-building. It’s a long-term strategy that takes time to see results but provides sustained visibility at a much lower investment per lead than PPC.

PPC, on the other hand, involves paying for ads that appear at the top of search results. You are charged whenever someone clicks on your ad, making it a quicker, but significantly more expensive, way to drive traffic. Additionally, as soon as your ad campaign budget is exhausted, your visibility in search ends.

For most companies, PPC works best as a short-term/promotional solution in comparison to long-term SEO growth.

Most SEO efforts take about 3-4 months to show noticeable results, though this can vary depending on factors like your niche, competition, and website history.

At Sikono, we understand this can be surprising for businesses, especially when some agencies promise quick results. However, genuine, high-quality SEO takes time to build and provides long-term value.